Swipe - how to benefit from the data of mobile applications

Mobile applications help users navigate in unfamiliar cities, order a taxi, delivery, pay for goods and services. Every day, such programs generate terabytes of useful information, which remains unused because of its heterogeneity and access problems. Can the blockchain help create a single mobile data market available for commercial use?
Swipe creators offer a single ecosystem for the collection, classification, commercial use of various data collected by mobile applications. Age, income, interests of users, their daily purchases, favorite shops and cafes, search history are distributed (with the consent of the owners) in an open area. This approach reduces the cost of companies for marketing research, allows you to quickly understand the interests of each client, create products and services that are in demand.
** How does the Swipe platform work? **
The main idea of ​​the developers is to motivate private clients and representatives of large companies to provide reliable data and use them for commercial purposes. Private clients receive remuneration in the form of tokens, which can pay for goods and services, exchange them for other cryptomonettes. Commercial structures have access to an extensive database of ordered data about potential customers, which is regularly updated and supplemented.
The developers identify three main modules on which the system is built.
1. Swipe SDK is a mobile application developer tool that simplifies data collection. Unlike traditional applications, the SDK categorizes disparate information into categories so that data purchase companies can immediately use them for marketing research. This logic allows you to collect heterogeneous information, without “tailoring” applications to each other, to create a single market of available information. 
2. Privacy & Data Sharing Protocol - conditions of use of data received from users. Personal information of private clients is stored in an encrypted form on decentralized servers, protected from any unauthorized access. Each user chooses what data to share for a fee. Privacy settings can be changed at any time.
3. Swipe Decentralized Data Marketplace is an open marketplace for selling reliable data. The tool is used by end users of information (statistical and advertising departments of companies, state accounting and control services, marketing agencies), as well as data processors, adjacent blockchain platforms.
    Конкурентное преимущество проекта – развитый и гибкий Swipe SDK, адаптированный для разработки приложений на любых платформах. Инструмент включает аналитическое приложение для работы с «сырыми» данными пользователей, позволяет зарабатывать токены, создавая новые Mobile Apps для организаций и частных клиентов.
    
    ![](https://i.imgur.com/tNaMHCo.png)
Companies participating in the Swipe project get access to an advanced contextual advertising tool: when publishing ads, the videos viewed by the user, photos taken, geotags, open banners, and purchases are taken into account. Swipe Ads is a more advanced analogue of Google .Adwords, which provides personalized content to the target audience.
Crowdsale and further development of the Swipe project
According to the Roadmap, the development of the project takes place in two directions: the refinement of the functionality of the application, as well as the promotion of the ecosystem to existing markets. The document describes the development prospects up to 2020 inclusive. Unfortunately, the creators have not yet posted the details of the ICO project, but have published a detailed Roadmap, according to which at the end of 2018 the model of monetization of content that users share will be launched.
A working version of the program with modules for data collection, analyzing “raw” information, embedding polls in standard applications will be available in early 2019, then it is planned to enter the mass market (the third quarter of next year). In 2020, the Swipe project will be released in the second, modified version. The Swipe Ecosystem refers to products targeted at the B2B segment and adapted to the needs of today's market. Adaptive architecture and embedded programming tools attract potential investors to the project.

Komentar

Posting Komentar

Postingan populer dari blog ini

VogoV (OGO): Decentralized Adult Entertainment Studio

Gambar
So far we only speak crypto about business, finance, property, and much more. Other corners There is immense untapped potential in the development of cryptocurrencies and technologies that are highly beneficial to our universe. Where the technological revolution of blockchain since 2008 has created significant technological changes around the world that also affect every aspect of humanity including the adult entertainment industry. Because the shift in technology has led to a new era of financial services that leads to increased bitcoin as the first decentralized cryptocurrency, without central control or bank influence. Currency stability is generated by the fact that millions of computer consensus connect to the network, driven by market forces and natural liquid money flow. VogoV decided to capitalize on this technological change and limited competition in the open market to create a practical token ecosystem by combining the adult entertainment industry and cryptocurrency. ...
Baca selengkapnya

Ethereum one - Global payment blockchain

Gambar
The society today is undoubtedly migrating towards a cashless system of transaction, the traditional banking system are continuously falling short ,while lack of security, privacy, limitations of transaction plague current alternatives. The traditional  fiat currencies are subjected to inflationary pressures, government interference and tracking by the state and private enterprise resulting to gradual depreciation of the value of fiat currencies  and also unlimited supply of fiat currencies further erode the values of such currencies , hence saving fiat in a long run has always  result to immense losses. Localization of fiat currencies has pose as major hindrance to global commerce and marketing putting many countries at disadvantage and some at advantage. Introducing ethereum one A decentralized blockchain payment method built on ethereum platform (ERC-20) that allows global participation in commerce using a decentralized peer to peer virtual token whose value c...
Baca selengkapnya

LOLKOIN - The future of education

Gambar
  LOLCOIN is an ecosystem that will allow everyone to get a world-class education, in particular: using the innovations of the blockchain and our exceptional experience thanks to our new idea.  Unlike traditional educational systems, LOL will reduce borders across the decentralized market of DIGITAL EDUCATIONAL MATERIALS for testing and validation by the European International University.  Using LOL to confirm and blockchain-based links, including the presentation of the PERSONAL PERSONALITY of the DIGITAL SEAL, using AI and the blockchain, for storing unique attributes, the ability to coordinate them with spotters and courses and get a higher education. Lol offers a security sign.  This is a reclassification of education through a digital learning platform coordinated in our decentralized environment LOL.  Ensure benefit sharing in early education developed by instructors with more than 20 years of education. Advantages and features It is very import...
Baca selengkapnya